The Now You See It YouTube channel has created a video breaking down the formula used in most trailers, ultimately explaining why it is that we aren't as enticed by movie trailers as we once were. The video also explores some trailers that don't follow formula, and why they're successful and memorable.
The thing is, even the most tantalizing trailers of the past few months have stilled followed a pretty strict formula: from Deadpool's use of nostalgic tunes to Rouge One's reliance on screaming alarms to ramp tension. And, whenever someone finally does successfully break the mould, every other studio instantly follows suit without a single hesitation.
Hopefully the studios that commission trailers will start to realize that these tired repetitions are going in our brains and right back out again, and give us more unique and interesting trailers. Maybe even ones that don't spoil the entire plot of a film up front. Is that asking too much?
No comments:
Post a Comment